Editorial design
Various examples of magazine and catalog work.
VENTURE // Business + Lifestyle Magazine
Section // Critical Mass_ Web Insecurity
ROLE // AD_ Article title design and layout
VENTURE // Business + Lifestyle Magazine
Section // Business Model_ Hansen Battles Thor
ROLE // AD_ Photography direction and layout
VENTURE // Business + Lifestyle Magazine
Section // Power Tools_ The Arms Race
ROLE // AD_ Photography direction and layout
UTOPIA OPTICS
Print ads, posters and catalogs
ROLE // AD_ Design and layout
INFINITI // Sensation
A quarterly publication for Infiniti owners in Hawaii. The book structure is based on the 5 human senses, with the 6th one representing Infiniti. The pages showcase the product as a work of art. Printed on high quality stock with french folds and perfect binding, mailed in a vellum envelope.
Role: Creative direction and design
Hawaii Heart and Brain Center // Catalog
We developed a concept along with the HHBC team to communicate the delicate and layered structures of the human body subtly with the design and photography of the book.
Role: Photography direction and design
SUZUKI // KingQuad Launch Campaign 2020
Suzuki, the inventor of the 4-wheel ATV, has created the world’s best sports-utility quad with bold styling plus more capability and reliability than ever before. So for the 2020 KingQuad Rugged Package launch campaign, we aimed to own the ATV category and came up with a fitting campaign theme: Tough is Our Territory, claiming Suzuki’s place the category. The creative spanned across social, digital and print showcasing the new features in their natural rugged setting creating FOMO for the audience and boosting national sales.
Role: Creative direction and type design